Terms & Conditions

Updated August 2020.


This page provides information about who we are and the legal terms and conditions that may apply to your use of navylondon.com and any product you order from us.  Please read these Terms and Conditions and the Privacy and Cookie policy carefully before you start to use the website. 


This website is owned and operated by GWG London Ltd, trading as Navy London, a company registered in England and Wales (company registration number 07230190) whose registered office is at 4 Devonshire Street, London W1W 5DT. Our registered VAT number is 937278486. Unless we say otherwise, we use the terms “we” and “us” on this website to refer to navylondon.com throughout the terms and conditions, which include our Website Terms, General Terms and Conditions of Sale, Legal Terms and Privacy & Cookie Policy (“Terms and Conditions”).

These Terms and Conditions apply to all items ordered from navylondon.com. By using this website and/or placing your order you agree to be bound by the conditions set below. If you want to ask us anything (whether about our products and services, this website, any of our terms and conditions or otherwise), then please contact by email at customerservices@navylondon.com

We may change these terms and conditions from time to time without notice to you. Changes will apply to any subsequent orders received. Once your order has been confirmed, we will not be able to make any changes to the terms that apply to that order.


The Terms and Conditions apply to your use of the Navy London website at www.navylondon.com (the “website”) and to any products you purchase from Navy London. The Terms and Conditions apply regardless of how you access the website, including any technologies or devices by which Navy London makes the website available to you at home, on the move or in store. You must read these Terms and Conditions carefully, and we recommend that you keep a copy for your future reference. By accessing, browsing, using, registering with, or placing an order on the Website, you confirm that you have read, understood and agree to these Terms and Conditions in their entirety. If you do not agree to these Terms and Conditions in their entirety, please do not use this Website.

If you are a corporate customer contact our Customer Services Team at customerservices@navylondon.com

All legal notices on this website which relate to your use of the website together with all applicable terms and conditions and our Privacy and Cookie Policy govern your use of this website. 


You may only use this website for lawful purposes and you may not use it in a way that infringes the rights of anyone else or that restricts or inhibits anyone else’s enjoyment of the website.

You may not, without our prior written consent, copy, reproduce, crawl, frame, republish, download, print, post, distribute, re-post, broadcast, record, transmit, edit, communicate to the public, link to, deep-link into, or distribute in any way the web pages or materials on the website or the computer codes or elements comprising the website other than solely for your own personal or internal business use. You may not use the content of the website for any commercial purposes whatsoever.


Except where otherwise specified on this website, the materials on this website are displayed solely for the purposes of promoting Navy London products available in the UK. However, Navy London may accept orders for delivery to locations outside of the UK subject to customs, legal, regulatory and certain practical restrictions. Those who choose to access this website from locations outside the UK or place orders for delivery to locations outside the UK are responsible for compliance with local laws if and to the extent local laws are applicable.


All rights, including copyright and other intellectual property rights, in and to this website are owned by or licensed to Navy London.

Your use of the website and its contents grants no rights to you in relation to our intellectual property rights, or that of third parties, in the website or its contents. By submitting information (other than your personal data), text, photos, graphics or other content to the website you confirm that you have the right to use the same and grant us a right to use such materials at our own discretion (with or without accreditation) in any media including, without limitation, to edit, copy, reproduce, disclose, post and remove such materials from the website.

You further agree to execute all such documents and do all such acts and things as we may reasonably require in order to assign any such rights to us and to waive any moral rights you acquire in or to the website.


Please read and understand the below before posting a product review or any other user generated content on our website or social media sites.


Other than personal data (which is subject to our Privacy and Cookie Policy) all comments, blogs, feedback, suggestions, questions, ideas, artwork, images, product or marketing ideas and any other submissions disclosed, submitted or offered to Navy London on or through the website or otherwise disclosed, submitted or offered by you (collectively, “submissions”) shall become and remain the property of Navy London once submitted. You must comply with the content standards set out in these terms. You warrant that you own or have the right to use any submissions and that your submissions will comply with these standards and guidelines.


These Website Terms also govern any Submissions you make on any Navy London related third party website or page such as our Facebook page, Instagram, Twitter, Pinterest, YouTube or social any networking site. All comments, images, videos and any other type of material posted on any third- party social networking site do not necessarily reflect the opinions or ideas of Navy London or its employees and Navy London is not responsible for any such content. In any event, all material posted on any third- party social networking site must comply with these Website Terms and the third- party social networking sites’ Terms of Use, as applicable.


A disclosure, submission or offer of any submissions and your agreement to these Website Terms shall constitute an assignment to Navy London of any intellectual property rights. Whenever you make use of a feature that allows you to upload material to our site, including questions, or to make contact with other users of our site or to make Submissions on any Navy London related third party website or page, you must comply with the content standards set out below and these Website Terms. Any third-party advertising on Navy London pages of third- party social networking sites are not the responsibility of, or endorsed by Navy London. All rights, including copyright on Navy London website pages are owned by or licensed to navy London. Any use of any Navy London social networking pages or their contents, including copying or storing them in whole or in part, other than for your own personal, non-commercial use is prohibited without the permission of Navy London. By making a submission you confirm that the submission is your own and that the content does not infringe the material, trademarks or intellectual property of others.


Any material you upload to our website will be considered non-confidential and non-proprietary, and we have the right to use, copy, distribute and disclose to third parties any material in the submissions for any purpose. We also have the right to disclose your identity to any third party who is claiming that any material posted or uploaded by you to our site or any Navy London related third party social networking site constitutes a violation of their intellectual property rights, or of their right to privacy. We will not be responsible, or liable to any third party, for the content or accuracy of any materials posted by you or any other user of our website. We have the right to remove any submissions you make on our website if, in our opinion, such submission does not comply with the content standards set out below.


You must be 18 years of age or older and registered to post a submission. Suppliers or manufacturers are not eligible to post a submission.

Please be polite and only write in English. If you require an immediate response from us or have a comment about our service please contact us directly for a quicker response.

Submissions should not include:

  • abusive, offensive or otherwise inappropriate language;
  • profanity, blasphemy, spiteful, racist, sexually explicit, sexually gratuitous or discriminatory comments or content that might be considered to be harassment, abuse or threats against the personal safety or property of others
  • comments about other reviewers or bloggers
  • remarks that repeat criminal accusations, false, defamatory or misleading statements
  • material which impersonates others or personal information about anyone, including yourself, such as phone numbers, postal addresses or credit card numbers
  • spam or advertising
  • third party brand names or trade marks
  • HTML code, computer script or website URLs
  • availability, price, promotions or alternative ordering or delivery information
  • information about Navy London suppliers or manufacturers
  • an unsupported claim about the product producing an effect other than that for which it is indicated
  • references to any products other than the product to which the Submission relates.

Navy London, in its absolute discretion, reserves the right to not publish the submission or remove it, take any appropriate action if deemed necessary or remove reviews which do not comply with the rules above.

Please let us know if you see any submissions which do not comply with our rules.


To the extent permitted by applicable law, Navy London disclaims all representations and warranties, express or implied, that content or information displayed in or on this website is accurate, complete, up-to-date and/or does not infringe the rights of any third party.

The views expressed in user generated content are the opinions of those users and do not represent the views, opinions, beliefs or values of Navy London.


Navy London uses reasonable efforts to ensure that this website is free from viruses and other malicious or harmful content. However, we cannot guarantee that your use of this website (including any content on it or any website accessible from it) will not cause damage to your computer or other device. It is your responsibility to ensure that you have the right equipment (including antivirus software) to use the website safely and to screen out anything that may damage or harm your computer or other device. Except where required by applicable law, Navy London shall not be liable to any person for any loss or damage they suffer as a result of viruses or other malicious or harmful content that they access from or via the website.


We may place links on this website to other websites we think you may want to visit. We do not vet these websites and do not have any control over their contents. Except where required by applicable law, Navy London cannot accept any liability in respect of the use of these websites.



We will adopt all possible means to ensure that all details, descriptions, colours and prices of products appearing on the website are correct at the time when the information was entered into the system. Limitations of colour reproduction and the individual colour setting of your screen may mean a slight variation.

All products on the website are subject to availability. We may limit the quantity of products we supply, supply only part of an order or divide up orders. If an item you have ordered becomes out of stock before we accept the order we shall notify you as soon as possible and you will not be charged for the out of stock items.

We reserve the right to refuse orders where product information has been mis-published, including prices and promotions. We also reserve the right to alter the terms or duration of any special offers or sale promotions. From time to time our retail store may run special local promotions (which may not be available on our website) or we may offer special discounts online that are not available in the retail stores. Some website promotions may not be available to customers in particular jurisdictions.

All sizes and measurements are approximate, based on UK standard sizes. Please refer to the Navy London size guide for clarification.

All products are sold on the basis that they are suitable for personal use only. Please contact us at customerservices@navylondon.com if you intend to resell any products as a business.


 By placing an order through our site, you confirm that:

  • You are legally capable of entering into binding contracts
  • You are at least 18 years old
  • You are resident in one of the countries serviced by our site; and
  • You are accessing our site from that country

The steps to create the contract between you and Navy London are the following: you place an order on our website for the products you are willing to acquire by pressing the confirm order button at the end of the check-out process. You will be guided through the process by a series of simple instructions on the website. Once you have checked out and your order has been confirmed you will not be able to make any changes to your order so please make sure that everything is correct before clicking the confirm button. We will then send to you an order acknowledgement email detailing the products you have ordered. As your product is shipped from our warehouse we will send you a dispatch confirmation email.

Order acceptance and the completion of the contract between you and us will take place when we dispatch to you the products ordered. However, we reserve the right to reject your order at any time.

Reasons for which we may have to reject your order in part or in full are, but are not limited to:

  • The product ordered is unavailable from stock or is incorrectly priced, or otherwise incorrectly described
  • We are unable to obtain authorisation or capture your payment
  • If you fail to meet the eligibility to order criteria set out in these Terms & Conditions
  • If you order multiple quantities of an individual Product where such Products are to be shipped to any one customer or delivery address
  • If the delivery address you give is the address of an entity or individual providing freight forwarding services

You will be subject to the policies and Terms and Conditions in place at the time that you order products from us, unless any change to those policies or these terms and conditions is required to be made by law or governmental authority (in which case it will apply to orders previously placed by you), or if we notify you of the change to those policies or these terms and conditions before we send you the Dispatch Confirmation (in which case we have the right to assume that you have accepted the change to the terms and conditions, unless you notify us to the contrary within fourteen working days of your receipt of the products).

We will take all reasonable care to keep the details of your order and payment secure, but in the absence of negligence on our part we cannot be held liable for any loss you may suffer if a third party procures unauthorised access to any data you provide when accessing or ordering from the website. Please refer to our Privacy Policy.

Where applicable, you may cancel your order in accordance with your rights under the Consumer Contracts Regulations. Should there be any problems with your order we will contact you.

The contract will be concluded in English.

We reserve the right to withdraw any products from this website at any time and/or remove or edit any materials or content on this website. We may refuse to process a transaction for any reason or refuse service to anyone at any time at our sole discretion. We will not be liable to you or any third party by reason of our withdrawing any product from this website whether or not that product has been sold; removing or editing any materials or content on the website; refusing to process a transaction or unwinding or suspending any transaction after processing has begun.


The price of any products will be as quoted on our site from time to time, except in cases of obvious error. Prices are liable to change at any time, but changes will not affect orders in respect of which we have already sent you a Dispatch Confirmation

All prices are charged in £ sterling (GBP) and are inclusive of VAT (where applicable) at the current rates and are correct at the time of entering the information onto the system. 

The total cost of your order is the price of the products ordered plus delivery charges. Please note that in some countries additional duties and other taxes may be payable to your local tax authorities on receipt of your delivery. You will be responsible for payment of any such import duties and taxes. Please note that we have no control over these charges and cannot predict their amount. Refusal to pay custom duties and charges at, or prior to, receipt of your order may incur extra cost which may be charged directly to you by the carrier or customs agencies or recharged and/or deducted from any refund due to you if we incur those costs on your behalf. Please contact your local customs office for further information before placing your order. Please also note that you must comply with all applicable laws and regulations of the country for which the Products are destined. We will not be liable for any breach by you of any such laws. 

We aim to ensure that all pricing information on the site is correct. Occasionally, however, an error may occur and products may be incorrectly priced. Where a product’s correct price is less than our stated price, we will charge the lower amount when dispatching the product to you. If a product’s correct price is higher than the price stated on our site, we will normally, at our discretion, either contact you for instructions before dispatching the product, or reject your order and notify you of such rejection. We are under no obligation to provide the product to you at an incorrect (lower) price, even after we have sent you a Dispatch Confirmation, if the pricing error is obvious and unmistakable and could have reasonably been recognised by you as a mispricing. If we have taken an advance payment in circumstances where pricing information is incorrect, we shall endeavour to refund the payment taken as soon as possible if the product has not been shipped.


Ownership of the products will only pass to you when Navy London has received full payment for such products, including delivery charges and we have accepted your order. The products will be at your risk from the time of dispatch.


Should you wish to cancel or return any products, you may only do so in accordance with our Return Policy. This Returns Policy does not affect your statutory rights as a consumer (including, where applicable, your rights under applicable distance selling legislation or e-commerce regulations, the “Regulations”).  

As a consumer, you may cancel your contract from the moment you place your order until 14 days, from the day you received the products. In this case, you will receive full refund of the price paid for the products in accordance with our Return Policy.  

Where you return a product under the regulations we will issue you with a full refund but you will need to return the product in the condition you have received it at your own cost (if you have already received the product), unless otherwise specified in our Returns Policy. Where you have paid any duties or taxes on the importation of the product you wish to return, Navy London shall have no liability in relation to any claim for a refund of such duties or taxes from the authorities or whether or not such a refund is possible


Navy London warranty does not apply to any defect in the products arising from fair wear and tear, wilful damage, accident, negligence by you or a third party, if you use the product in a way that we do not recommend, your failure to follow our instructions, or any alteration or repair you carry out without our prior written approval. 

We accept liability for

  • Death or personal injury caused by our negligence or that of our employees and agents 
  • Fraudulent misrepresentation by us or our employees or agents 
  • Under section 2(3) of the Consumer Protection Act 1987 
  • For any matter for which it would be illegal for us to exclude, or attempt to exclude, our liability 

If we breach these Terms and Conditions, we shall only be liable for losses which are a reasonably foreseeable consequence of such breach. Losses are foreseeable where they could be contemplated by you and Navy London at the time you place your order. 

Navy London is not responsible for indirect losses which happen as a side effect of the main loss or damage and even if such losses result from a deliberate breach of these terms by us that would entitle you to terminate the contract between us, including but not limited to: 

  • Loss of income or revenue 
  • Loss of business 
  • Loss of profits or contracts 
  • Loss of anticipated savings 

We will not be held responsible for any delay or failure to perform or comply with our obligations under these Terms, if the delay or failure arises for any cause, which is beyond our reasonable control. 

Our total liability to you for any loss or damage arising in connection with this agreement shall be limited to the total price of your order. 

The site may provide content from other internet sites or resources and while Navy London tries to ensure that material included on the site is correct, reputable and of high quality, it does not make any warranties or guarantees in relation to that content. If Navy London is informed of any inaccuracies in the material on the site we will attempt to correct the inaccuracies as soon as we reasonably can. 

If we are in breach of these Terms of Use, we will only be responsible for any losses that you suffer as a result and to the extent that they are a foreseeable consequence of both of us at the time you use the Site. Our liability shall not in any event include business losses such as lost data, lost profits or business interruption. 

This clause shall not limit or affect our liability if something we do negligently causes death or personal injury.


The contract between you and us is binding on you and us and on our respective successors and assigns. You may not transfer, assign, charge or otherwise dispose of a contract, or any of your rights or obligations arising under it, without our prior written consent. 


If we fail, at any time during the term of a contract, to insist upon strict performance of any of your obligations under the contract or any of these terms and conditions, or if we fail to exercise any of the rights or remedies to which we are entitled under the contract, this shall not constitute a waiver of such rights or remedies and shall not relieve you from compliance with such obligations. 

A waiver by us of any default shall not constitute a waiver of any subsequent default. 

No waiver by us of any of these terms and conditions shall be effective unless it is expressly stated to be a waiver and is communicated to you in writing. 


Contracts for the purchase of products through our site and any dispute or claim arising out of or in connection with them or their subject matter or formation (including non-contractual disputes or claims) will be governed by UK law. Any dispute or claim arising out of or in connection with such contracts or their formation (including non-contractual disputes or claims) shall be subject to the non-exclusive jurisdiction of the courts of England and Wales.


Applicable laws require that some of the information or communications we send to you should be in writing. When using our site, you accept that communication with us will be mainly electronic. We will contact you by e-mail or provide you with information by posting notices on our website. For contractual purposes, you agree to this electronic means of communication and you acknowledge that all contracts, notices, information and other communications that we provide to you electronically comply with any legal requirement that such communications be in writing. This condition does not affect your statutory rights.


These Terms and Conditions and any document expressly referred to in them represent the entire agreement between us in relation to the subject matter of any contract and supersede any prior agreement, understanding or arrangement between us, whether oral or in writing. 

We each acknowledge that, in entering into a contract, neither of us has relied on any representation, undertaking or promise given by the other or be implied from anything said or written in negotiations between us prior to such contract except as expressly stated in these terms and conditions. 

Neither of us shall have any remedy in respect of any untrue statement made by the other, whether orally or in writing, prior to the date of any contract (unless such untrue statement was made fraudulently) and the other party’s only remedy shall be for breach of contract as provided in these terms and conditions.