Privacy Policy

We are committed to respecting your privacy and complying with laws and regulations to ensure that the personal information you give us is kept secure and processed fairly.

Our ‘Navy London’ brand is part of GWG London Limited a company registered in England and Wales under company number 07230190

When you visit our website and use our services, you trust us with your personal information. We take your privacy very seriously. In this privacy notice we seek to explain to you in the clearest way possible what information we collect, how we use it and what rights you have in relation to it. We hope you take some time to read through it carefully, as it is important. If there are any terms in this privacy policy that you do not agree with, please discontinue use of our site and our services.

How we collect your personal information

We may collect your personal information through one of the following ways:

  • When you visit and use our website (the “site”)
  • When you interact with our digital content 
  • When you contact our customer services team by telephone or email
  • or when you complete any forms for transactional, employment and other purposes.

What information do we collect?

In addition to personal details such as your name, email, telephone number, address and payment details, Navy London may also collect some of the following personal information about you:

  • Details of transactions you make from the Navy London website
  • Details of shopping preferences, such as favourite products
  • Details of your visits to our sites
  • Passwords and security data
  • social media login data 
  • Details of when you contact our customer services team by email or phone 
  • Other information from which we can identify you

Information automatically collected

Some information – such as IP address and/or browser and device characteristics – is collected automatically when you visit our website.  This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our site and other technical information.  This information is primarily needed to maintain the security and operation of our site, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies. [You can find out more about this in our Cookies Policy)

How do we use your information?

We will treat your information as private and confidential (but we reserve the right to disclose this information in certain circumstances, as set out below). Your personal information can be used in any of the following ways:

  • Process and fulfil any orders you make via the sites (please note that your details may need to be passed to a third party in order for them to deliver the product you ordered and we may retain your details for a reasonable period of time after you have completed the transaction, in order to fulfil any contractual obligations, such as refunds, guarantees, etc).
  • To process payments and prevent fraudulent transactions (we may retain your details of these purposes for a reasonable period of time and we may pass your details to a third party to carry out these functions).
  • With your consent, we will retain your personal information, preferences and details of your transactions in order to keep you informed by email, post, and/or through other digital means including social media platforms, about products and services (including special offers, discounts, promotions, events, competitions and so on) offered by Navy London.
  • To register you on the sites and where this involves setting you up with an account, we will use your personal information to maintain and update your account (e.g. such as a change of address or change in your push notification preferences).
  • To improve the content and appearance of the sites, to ensure that content is presented in the most effective manner for you.
  • To administer any prize draws or competitions run by Navy London. Please refer to the specific terms & conditions for each prize draw or competition.

Who we share your information with?

In certain circumstances, as mentioned above, we may share your personal information with carefully-selected third parties, who are engaged to help us run, manage and improve the quality of the products and services that we offer, as well as for marketing and fraud and credit checking purposes, and/or to protect and defend the rights and property of Navy London. We only provide these companies with the information which they need to carry out their services, and they will not be permitted to use the information for other purposes. We require all third parties to treat your personal information as carefully and confidentially as we do.

You should be aware that if we are requested by the police or any other regulatory or government authority investigating suspected illegal activities to provide your personal information or any other information, we obtain about you, we are entitled do so.

Payments using our sites are made through our payment solutions provider Stripe and PayPal. You will be providing credit or debit card information direct to our provider who process payment details further.

The personal information that you provide through the sites is processed in the United Kingdom.

We may transfer information that we collect from you to selected service providers who perform functions on our behalf (each as described above), based in countries outside of the U.K. and the European Economic Area (“EEA”) or your country of residence. This information may be stored and processed in such countries.

Personal information stored in another jurisdiction may be subject to access requests from governments, courts, or law enforcement in that jurisdiction according to its laws. Whether the personal information you provide to us is processed by us or services providers within the U.K. or EEA or outside of it, we will take steps to ensure that your personal information will be afforded the level of protection required of us under and in accordance with this Privacy Policy and applicable data protection laws and in accordance with current legally recognised data transfer mechanisms, such as a valid Privacy Shield certification (in the case of a data transfer to a Privacy Shield certified US recipient – or appropriate EC approved standard contractual clauses (see

How do we keep your information safe?

We aim to protect your personal information through a system of organisational and technical security measures.

We have implemented appropriate technical and organisational security measures designed to protect the security of any personal information we process. However, please also remember that we cannot guarantee that the internet itself is 100% secure. Although we will do our best to protect your personal information, transmission of personal information to and from our sites is at your own risk. You should only access the services within a secure environment.

Children’s Privacy

You must be at least 18 years old to use our site. We do not knowingly collect personal information from children under the age of 18 or equivalent minimum age and if we become aware that we have inadvertently received personal information from someone, we will delete such information from our records.

Your data protection rights

You have the right to request a copy of, amend, limit or delete the personal information we hold about you. You may do this by sending an email to indicating the reason for this request. Please note that we may require you to verify your identity before allowing you to access your personal information.

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy policy, unless a longer retention period is required or permitted by law (such as tax, accounting or other legal requirements). We will keep your data for the period of time in which you have an account with us. If you decide to delete your account, you will need to contact to remove your data from our servers.

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

We may also retain a record of any stated objection by you to receiving Navy London updates for the purpose of ensuring we can continue to respect your wishes and not contact you further. Your personal information will be deleted or destroyed in a manner that cannot be restored or reproduced.

Third party links

We may from time to time include third party links on our sites. These sites have separate and independent privacy policies, which we encourage you to review when you visit those sites. This Privacy Policy Statement only covers our site and does not cover any other websites. We therefore have no responsibility or liability for the privacy practices, data collected or the content of these sites.