Navy London was created in 2006 by stylist Greg Lang.
After an exciting and successful career in womenswear styling, Navy London evolved after constant requests from models, celebrities and fashion industry insiders, asking to hold onto the clothes that Greg had painstakingly sourced for these fashion shoots.
At the same time, many key pieces that Greg found throughout his travels were constantly in demand for editorial photo shoots and often appeared in the National Press. This led to regular, private sales within the industry and some steady encouragement to start a label himself.
With a natural eye for trends and a perfect understanding of fashion, garment construction, quality and style, Greg’s magpie qualities for fashion discovery have been put to wonderful use in creating his own womenswear label: Navy London.
Researching all around the world at vintage boutiques, flea markets and thrift stores, Greg has created a label which was first shown at The Upmarket at the Truman Brewery, Brick Lane then opening at Spitalfields market just across the road. From here things grew and Navy was soon snapped up by UK and international stockists including Top Shop’s flagship store in London, where Navy London launched in 2008.
Through Greg’s careful fashion forecasting, Navy London is immaculately on trend for each season. All the pieces of each collection are so cleverly fashionable yet manage to remain discreet, allowing them to be worn by anyone with great confidence and true individual style. Furthermore, a look book is put together for you each season to assist with ideas of how to put together outfits and show trends; these images show the real spirit of Navy London and a Navy London girl.